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Where Purpose Meets Personal Brand: My New Website Is Live

After months of reflecting, refining, and quietly working behind the scenes, I'm so proud to share that my new website is now officially live.


This isn’t just a new look. It’s a new direction. One rooted deeply in purpose, lived experience, and the desire to help others rise. For those of you who have followed my journey through STYLISA, fashion rentals, sustainability, and content on personal finance and mindset—thank you. Your encouragement has meant the world. This next chapter isn’t a departure from any of that. It’s a deeper alignment. A sharpening of focus. A commitment to doing work that reflects who I am, where I’ve come from, and what I believe in.


My new website represents the heart of what I’m here to do: help purpose-driven founders—especially women and underrepresented entrepreneurs—build powerful personal brands that attract funding, partnerships, and business growth.


Lisa Maynard-Atem smiling in front of a pink background, with text that reads: ‘I help purpose-driven founders show up, speak up and stand out’. Website navigation links include Home, About, Work With Me, and Blog.
My new website is finally live and I am so excited to share it with you.

Why Personal branding?

Over the last five years, I’ve had the privilege of working with a range of founders and organisations across the social justice, tech, and innovation space. From my work with BURN, The Blair Project and Verciti, to sitting on boards and mentoring Black and underrepresented entrepreneurs, one thing has always stood out:


There are extraordinary people doing extraordinary work, but far too few people know about them.


I kept meeting brilliant women building innovative businesses and community solutions—but they weren’t being seen. Not because their work wasn’t impactful. Not because their vision wasn’t bold. But because they weren’t being supported to tell their story, claim their space, and amplify their voice. That realisation hit home. And the more I reflected on my own career—from growing Harrods' social media to upwards of 3 million followers, to winning a BBC Radio 1Xtra Future Figures Award, to my quiet work behind the scenes helping others shape their narrative—the more I knew it was time to go all in.


This is who I'm here for

Founders with big missions and real heart. Women building generational change. Black and underrepresented entrepreneurs whose brilliance deserves to be seen, heard and funded.

If that’s you, I want you to know this: You don’t need to shout to be visible. You just need clarity, confidence, and consistency—on your terms. That’s what I’m here to help with.


What you'll find on my new website

My new site is more than just a portfolio. It’s a purposeful space that brings together the different parts of my work under one roof. On there, you’ll find:


  • A clear outline of the services I offer, from one-off brand intensives to ongoing representation and content strategy

  • A deeper look at my story, values and approach

  • Resources and insights to support you on your personal branding journey

  • A contact form so we can start a conversation, wherever you are in your journey


It also reflects the creative direction I’ve been shaping with the incredibly talented Carver Johnson, who designed the visual identity and website experience. His work has captured the spirit of this next chapter perfectly, and I’m so grateful.


Looking Ahead

This next chapter isn’t about doing more. It’s about doing what matters.

I’m still passionate about sustainable living, fashion rental, and personal finance. That content will remain a part of what I share—because it’s part of me. But my focus is clear: helping founders with purpose build brands that reflect the power of their work.


To everyone who’s been part of my journey so far, thank you. And to those just finding me now—welcome. I hope you’ll take a moment to explore the new site: www.lisamaynardatem.com


There’s so much more to come.


You can also connect with me on:   



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