3 Things I’ve Learnt in My First Week Since the Rebrand

It’s been just over a week since I announced a new chapter in my journey—one shaped by clarity, purpose, and a deeper sense of alignment. And truthfully? It’s been a lot to take in.

When I hit publish on that post, I felt a mix of relief and anticipation. I was proud of the decision, but still holding my breath. Would it resonate? Would people understand the pivot? Would it spark the right conversations—or silence?

Now, seven days later, I’ve been reflecting. Not just on how others have responded (although I’ll get to that), but also on what the process of pivoting has taught me about business, identity, and growth.

Here are three of the biggest lessons I’ve learnt so far.

1. The right people lean in when you’re clear

Clarity is powerful. It’s not just a brand asset—it’s a compass. The moment I shared my new direction—supporting purpose-driven founders to build personal brands that unlock funding, partnerships, and growth—the fog lifted.

I didn’t have to chase conversations anymore. They came to me.

People started responding with things like, “I didn’t realise this was exactly what I needed until I read your post,” and “I’ve been struggling to articulate my value—how do we work together?”

What shifted wasn’t me suddenly becoming more valuable—it was me communicating my value more clearly. And that clarity acted like a magnet. It repelled the wrong fit and attracted the people I’m here to serve.

It also reminded me that sometimes we underestimate just how confused our audience might be. In trying to keep our work open and inclusive, we unintentionally make it vague and inaccessible. Clear is kind. Clear is empowering. And clear gets you hired.

2. Starting again doesn’t mean starting from scratch

This was a fear I didn’t want to admit out loud. That by pivoting, I might somehow lose all the momentum I’ve built over the years. That stepping into a new direction would mean letting go of everything I’d worked so hard to establish.

But I’ve learnt something beautiful in this past week: nothing is wasted.

Everything I’ve done up to this point—every client, campaign, partnership, and experience—has prepared me for this exact moment. I’m not starting from zero. I’m building from depth. From insight. From a foundation that’s richer than I realised.

Rebranding hasn’t erased the past—it’s refined it. I’ve carried all those skills with me: the strategic thinking, the communications experience, the understanding of how to amplify voices and shape stories that move people. The difference now is that it’s focused through a sharper lens. It’s purpose-driven. Values-aligned. Intentional.

If you’re considering a pivot or rebrand, know this: you’re not discarding your past—you’re distilling it.

3. It takes courage to slow down and do it right

This might be the most personal lesson of all.

As someone who’s always been driven, I’m used to momentum. Used to launching quickly, keeping things moving, and saying yes to everything. But this time around, I’m choosing a different rhythm.

I’m giving myself permission to be intentional with every step.

That means taking my time with offers, listening deeply to what my audience needs, and focusing on building relationships—not just visibility. It means creating with care, not panic. Pausing to check in with myself before hitting go. And resisting the urge to jump into a dozen different directions just to prove I’m “doing something.”

In a world that celebrates urgency, this slow-and-steady approach feels like a quiet rebellion. And yet, it’s the most grounded I’ve felt in a long time.

I’m building with longevity in mind. And that means honouring the process, not just the outcome.

Final thoughts

One week on, I’m not celebrating perfection. I’m celebrating the decision to begin.

To show up honestly. To back myself. To take the leap—even when the landing isn’t fully mapped out. Rebranding isn’t just a change in visuals or services—it’s a commitment to alignment. A decision to bring your inside world in sync with your outer expression. And that’s no small thing.

So if you’re standing at a similar crossroads—wondering whether to pivot, rebrand, or finally say the thing you’ve been holding in—let me leave you with this:

You don’t have to have it all figured out. You just have to be brave enough to begin.

Because clarity comes in the doing. Confidence grows in the action. And the people who are meant for you? They’ll find you when you show up as you.